The independent music store owner has always been the backbone of the music industry. Before there were superstores and internet sites there was the indie dealer. Indie dealers built the names you know and love today and we continue to do so. MSO is committed to providing the service, knowledge and selection to the consumer now more than ever. Big box stores are cool, for a while at least, but they all have the same product. Independent music store owners dare to be different! We seek out the cool brands, the unique products and each present them in our own unique way.
So, what does MSO mean to me, Joe Musician? The MSO group was founded to serve as a vital link between dealers, manufacturers and the public. MSO looks to partner with exciting brands hoping to reach the consumer. Brands that still value the service and know how that the indie music store owner brings to the public. We’re also there to provide you with up to date product news, ideas and overall service that no chain store can! By shopping at stores that are MSO members you are helping to preserve the quality service and selection that we’ve always provided.
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